| 3D Digital Signage Content |
Digital Signage has come a long way since the popularity and availability of flat panel displays such as LCD and Plasma screens has risen. It is now more cost effective to install LCD screens in public spaces such as shopping malls, trade shows and other indoor areas, in place of printing, installing and up-dating traditional printed signage. Digital Signage has now gone 3 Dimensional!
Understanding and Displaying 3D Content Real Vision Consultancy FZE, the owners of this web resource - have years of experience in producing 3D content. We have been involved in stereoscopic 3D for at least a decade, spanning the transition from red-blue glasses (anaglyph 3d) through to Imax ® ™ like 3D (polarised full color) and now to the Glasses-Free 3D experience...also known as Auto-stereoscopic 3D. The Difference between 3D and Stereoscopic 3D The term 3D, has been loosely used in the computer graphics industry to represent graphics that have some sort of perspective depth. Software such as 3DS Max and others at best create not true 3D but something akin to 2.5 D. Real 3D content or 3 Dimensional imaging needs to be seen by both eyes at the same time, and each eye has to have a unique image from it's own perspective as would be seen in the real world, in order to be 'fused' by the brain into a true 3D image as experienced when viewing 3d movies in cinemas. This is the reason why until now, 3D images are viewed with special glasses that contain filters so that only the image meant for the correct eye, is presented. Understanding a 3D Digital Signage Network. With the advent of Glasses-Free displays such as the Philips WOWvX screens , 3D advertisments and short videos can be displayed in public spaces and at events such as Trade shows without the need for audiences to wear any kind of viewing aids. This makes it a completely new advertising medium highly favored for new generation Digital Signage Networks. Real Vision Consultancy has in the past, worked with reputable Digital Signage Software companies such as Scala, both as a beta tester and in helping them create software plugins for Auto-stereocopic screens. When setting up a network with these new displays, remember certain rules change in the planning and implementation of video distribution of 3D Signage networks. Real Vision Consultancy can assist in setting up and best practises to follow when operating such a 3D digital Signage network. Real Vision 3D Digital Signage Content Production. Creating true 3D content needs to take in the principles of Stereoscopic 3D production. Both for Video cinematography and Computer generated (CG) content. As of date there is no known institute or learning center that teaches mainstream filming or stereoscopic 3D content creation. This domain is still in it's infancy, resulting in many 3D adverts and video clips inducing symptoms such as headaches and dis-comfort to audiences when viewing. Story boarding, creating and the proper knowhow of the fundamentals and advanced techniques of creating stereo 3D content is what sets Real Vision apart from the rest. We supervise a team of animators and / or camera persons to create a final 3D video clip that is perfect and eye catching when displayed on 3D screens such as the Philips WOWvX line. These same films can of course be re-purposed for display in larger 3D screening rooms if set up at a clients showroom or presentation room. To get started send us your 3D content Story outline for a free quote by email (info at realvisionhomes.com) to discuss your needs today! |
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